A consistent content strategy is a significant success factor in your jewelry brand. Selling luxury items is all about making your potential customers crave the piece they see. So the winners are the brands with a strong visual game.
Paid Jewelry Marketing on Instagram
You can boost posts from Instagram directly to attract more subscribers. This is a great way to raise brand awareness and grow a number of followers
Measuring Performance of Instagram Marketing for Jewelry
assess your campaign and measure the results. While running ads on Instagram, your objectives and outcomes might be different for other platforms. After the campaign, you may notice an increase in engagement (likes and comments), more followers, or a boost in sales. If you are doing everything right, you might get everything at once. My advice will be to use this data as a powerful tool to analyze and learn. Here are the crucial metrics I always pay attention to:
Cost per subscriber
Cost per click
Cost per website visitor
Cost per add to cart
Cost per initiate checkout
Cost per purchase
Instagram Advertising Formats
Instagram offers several types of advertising placements, catering to every budget, and demand. Here is an extensive list of all current formats :
Instagram Shopping ads
Each placement brings different results. By testing through Facebook Business Manager, you understand what works better for the brand. Story ads are worth investing in as they are cheaper, perform exceptionally well, and bring better ROAS.
Influencer Marketing on Instagram
Influencer marketing should be your go-to choice for jewelry brands. It is effective in engaging broader audiences, adding credibility to the brand, and creating backlinks. Hire an agency to ease the choice and negotiations with influencers in the targeted region. You can also research and get in touch with selected personalities directly.
Instagram doesn't have to just feature photos of your jewellery, it can be a place to show off behind the scenes snaps such as your deliveries, gemstone and your top tips. People love an insight into your creative processes and you're more likely to gain engagement on these posts if you show off your personality.