Facebook removing gray verified badges from Pages later this month

Page owners will begin receiving notices this week that the badges are going away starting October 28.

Facebook is removing the gray verified badges meant to show Page authenticity starting October 28. Page owners will begin seeing notices via their Page this week.

“Based on feedback, we’re removing the gray badge and focusing on other ways for businesses to show their authenticity on Facebook,” said a Facebook spokesperson.

The grey badges, which were gained via an application process, were primarily used by SMBs to prove their Page’s legitimacy.

More on the news

• The decision was based on feedback from users who were unclear what the gray badge represented, Facebook said.
• This update will only apply to gray verified Page badges on the platform. Facebook’s blue verified badge for public figures, media companies and brands will remain.
• The gray badges, which were available to all Page owners