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Necklaces For Women

Necklaces For Women

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Why Jewelry Stores Dislike Knowledgeable Customers

For decades, jewelers have had enjoyed the position of being the “keepers” of the knowledge about diamonds and gemstones.  They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers.  The jeweler seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store or touch the precious gems in the display case.

How to Sell Your Diamond Ring

Most advertising campaigns by De Beers feature their famous slogan “A Diamond is Forever.” Consequently, women seldom sell a diamond and often feel uncomfortable buying diamonds previously owned by other women.  There is a sentimental aspect to diamonds that is very different from other tangible assets like boats, houses or automobiles.  However, there are occasions when consumers need to sell their diamonds.