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Why Jewelry Stores Dislike Knowledgeable Customers 0

For decades, jewelers have had enjoyed the position of being the “keepers” of the knowledge about diamonds and gemstones.  They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers.  The jeweler seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store or touch the precious gems in the display case.